I Don't Get It

Why is Paris Hilton famous? I know there are lots of rich people out there whose names I do not know. Why do I have to see her on the news, or whatever passes for it these days. Also, why do I care that she is in jail? Just FYI, I don't. She is even farther down the totem pole of importance for me than actors whose work I like. Who cares? Not me.